FIELD
Still Life Photography
Art Direction
Set Design / Styling
AGENCY
The Purpose Group
CLIENT
The Coffee House
The Mid-Autumn is a festival in East Asian and Southeast Asian countries such as China, Vietnam, Japan, Korea, Taiwan, and Singapore, taking place on the full moon day of August every year (according to the lunar calendar). Mid-Autumn becomes a children's day, children are often given lanterns, toy figurines, ... by adults and are enjoyed with delicious cakes and pastries.
So happy to collaborate with The Purpose Group agency for a project for The Coffee House on Mid-Autumn Festival this year. Since the first day of receiving the email about the brief "The Tale of Cuoi" product, MAKI team has been totally impressed with its imaginativeness and thoughtfulness.
Crafted as a magical story box, containing inside tasty– unusual mooncakes, "accompanied by" a rare adventure story, the "The Tale of Cuoi" cake box is a trip [visit] to the Mid-Autumn Festival through illustrations. Artistic painting and 'virtual reality' technology to bring a unique experience to the marketplace.
THE TALE OF CUỘI
Được chế tác như một cuốn truyện thần kỳ, chứa đựng những chiếc bánh ngon - lạ, "dùng kèm" một câu chuyện phiêu lưu độc đáo, hộp bánh The Tale of Cuội là chuyến viễn du Trung Thu qua những bức vẽ minh họa giàu tính nghệ thuật cùng công nghệ 'thực tế ảo' để mang tới một trải nghiệm chưa từng có trên thị trường.
With all our creativity, we make the sketches come true
Let's see how we did it
Overview
