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MAKI's selected stories

Why Professional Photos Matter for New Beauty Brands

The essential first step for building trust and standing out in Europe’s competitive beauty market. Launching a new beauty brand in Europe? Whether you're introducing skincare, fragrance, supplements, or beauty tech — your product photos are your first impression. In today’s digital-first world, professional product photography isn’t just about looking good — it’s about establishing credibility, building trust, and driving conversions. For new brands with no retail shelf space or in-person experience, your photos are your storefront.

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Cosmetic Product Photography for New Brands: Building Trust with European Customers from Day One

For new cosmetic brands, launching in Europe is both an exciting opportunity and a high-stakes challenge. European customers value quality, aesthetics, and authenticity—especially when it comes to skincare, makeup, and beauty products. And in most cases, their first impression of your brand won’t come from holding your product in hand. It will come from your product photography.

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How Great Product Photos Hook Buyers in Seconds

For European beauty, wellness, and lifestyle startups who want to stand out fast. In today’s hyper-visual world, people don’t read first. They look. And in a split second—literally—they decide whether to stay, click, or keep scrolling. That’s why your product photos matter more than you think, especially if you’re a new beauty or wellness brand trying to break into the European market.

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The Role of Visuals in Successful Product Launches

A guide for European startups in beauty, wellness, and consumer goods. Launching a new product in Europe’s competitive beauty and wellness market is no small feat. Whether you’re introducing a skincare serum, a fragrance, or a functional supplement, every detail matters—from your packaging and pricing to your website design. But there’s one element that often carries more weight than founders realize: product photography.

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More Than a Pretty Picture: Visual Strategy for Europe’s New Brands

Why professional product photography is the foundation of trust, storytelling, and conversion for emerging beauty and wellness brands. In today’s saturated beauty and wellness markets, launching a new brand in Europe comes with more competition—and more opportunity—than ever before. While packaging design and product quality are crucial, there’s one silent asset that often makes or breaks a first impression: your product photography.

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Why More European Founders Are Choosing Vietnam for Product Photography

In a world where first impressions happen online, high-quality product photography has become a must-have — especially for new beauty, skincare, and wellness brands. But producing those eye-catching images doesn’t always have to break the budget or happen in Europe. More and more European founders are looking to Vietnam as a trusted destination for product photography. And for good reason.

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