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MAKI's selected stories

Cosmetic Photography Trends in 2025: What Beauty Brands Should Know

For new and emerging beauty brands, staying visually relevant is key to building trust and increasing conversions. In 2025, the world of cosmetic product photography is evolving fast. For European beauty brands — especially startups in skincare, fragrance, supplements, or beauty tech — visual trends are no longer just “nice to have.” They’re a key part of your brand identity and strategy.

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From First Look to First Sale: Why Beauty Brands Need Pro Photography

In Europe’s fast-growing beauty and wellness market, first impressions happen online. For emerging brands, especially those just launching, the look and feel of your product photos can make the difference between a scroll and a sale. In fact, in the absence of in-person experiences, your product photography becomes your storefront, your sales pitch — and your first layer of trust.

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Why Are Product Photos a Brand's Silent Salesperson?

How professional visuals drive trust, conversions, and brand growth for Europe’s emerging wellness and beauty brands. In the crowded online market, your first impression isn’t a conversation — it’s an image. For European skincare startups, wellness brands, and boutique product companies, professional product photography can be the difference between “just browsing” and “add to cart.”

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What Every European Skincare Brand Should Know Before Booking a Product Shoot

Essential tips for new beauty and wellness brands looking to build trust and drive sales through product photography. If you're launching a new skincare, wellness, or beauty brand in Europe, you already know how competitive the market is. Your formulas might be powerful. Your packaging could be stunning. But if your product photography doesn’t reflect that quality, customers will scroll right past you.

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The Secret to Beautiful Perfume & Cosmetic Photography That Sells

Launching a new beauty, skincare, or fragrance brand in Europe? You’ve invested in formulas, packaging, and branding—but what about your product photography? If you're a small company or startup in the cosmetic, supplement, or wellness tools space, your product visuals aren't just decoration—they’re your digital sales force. In a market saturated with choices, it’s not enough to have a good product. You need photography that captures attention, tells your story, and builds trust—within seconds.

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Why Vietnamese Studios Are Becoming the Go-To Choice for European Product Shoots

Professional Product Photography for Cosmetics, Supplements, Watches & Wellness Brands. In today’s competitive e-commerce landscape, stunning product photography is no longer optional—it’s essential. For European startups and small brands launching in the beauty, wellness, or tech accessory sectors, the pressure to look premium from day one is high. But where can they find top-tier quality without the inflated cost of local studios?

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From Packaging to Photos: What Makes a Brand Stand Out

In today’s saturated European beauty and wellness market, first impressions are visual. Whether you're launching a new skincare line in France, a natural supplement brand in Germany, or a luxury watch or fragrance brand in the Nordics, your product must do more than just look good in real life — it must look great online. And that’s where high-end product photography comes in.

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Why Product Photography Matters for Europe’s Emerging Beauty, Wellness, and Lifestyle Brands

If you're launching a new brand in Europe — whether it’s a line of natural supplements, skincare products, fragrance, beauty tools, or artisanal accessories — you already know your market is competitive, fast-moving, and highly visual. But what many startups overlook is this: your product photography might be the single most important factor in earning trust — and sales — from your very first customer.

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How Great Product Photos Make Your Website and Your Sales Better

If you're a founder building a skincare, supplement, fragrance, or lifestyle tech brand, here’s why investing in high-end product photography isn’t optional — it’s essential. In today’s online-first world, your website is your storefront — and your product photos are the first thing customers see. Before they read your story, before they click “Add to Cart,” they’re scanning your images. And in a crowded market, that first impression can be the deciding factor.

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